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3 Industry Veterans on the Future of Californian Wine| Wine Enthusiast

There’s no doubt. California wine faces an uphill climb. From Mendocino down to Temecula and everywhere in between, wine growers, producers, and sellers in the state (and all over the world) have felt the crunch. A string of rough years after more than a decade of unfettered growth and the unexpected, unsustainable burst in sales […]

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Wines without pedigree: from outsiders to Spanish icons of the future

The 2026 edition of Barcelona Wine Week featured an intense, juicy programme of tastings and masterclasses focused on the legacy and great family dynasties upon which the Spanish wine industry is built. While these remain central to the identity, continuity and resilience of the country’s wine industry, there’s another side to the same story, a […]

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Pondering the Future of Ste. Michelle Wine Estates

The sale of Ste. Michelle Wine Estates in December was not surprising, but it raised more questions than answers. Here’s what we know so far: While SMWE is Washington State’s oldest and largest winery, it has struggled to find its footing for years, going through a series of owners and leadership strategies. When New York-based […]

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Is White Wine the Future of Spain?

Amid a sea of more renowned reds, Spain’s best varietal and blended whites have been making their mark. There are dozens of very good to excellent bottlings made from Albariño, Godello, Verdejo and Viura, as well as more obscure varieties like Treixadura, Tempranillo Blanco, Garnacha Blanca and even Palomino, the main grape for Sherry. There […]

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How the Wine Industry Can Appeal to Gen Z, According to Future 40 Pros

Wine Enthusiast just released its 2025 Future 40 list, a celebration of emerging talents and tastemakers in the drinks industry. This year’s list features a visionary group of winemakers, sommeliers, distillers and educators who are changing drinks culture with their innovative businesses and advocacy projects. After we told each Future 40 recipient they made the […]

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Women Are Leading the Future of Cava

In 1978, when prominent Cava winemaker Montserrat Mascaró went to school for wine, she was the only woman in her class. By the time she finished studying in 1984, many more women had joined the classroom, interested in studying oenology. “Until the ‘80s, the wine world was 90% men,” says Mascaró, CEO and technical director […]

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